Case Study 02 • Website Redesign
Salt & Mist Sea Tours
A conversion-focused redesign that organizes tour experiences, strengthens trust signals, and makes booking actions easier to find.
The Challenge
Tour experiences, trust signals and booking actions needed a clearer structure so visitors could move from browsing to booking without friction.
Strategy & Approach
The redesign reorganized tour experiences so visitors can understand the options quickly.
Trust signals were strengthened and placed where visitors make decisions.
Booking calls to action were made easier to find across the customer journey.
Design & Development
Redesigned on Wix with a conversion-focused page structure.
Mobile usability was treated as a priority, with clear layouts and reachable booking actions on smaller screens.
Key Features
- Organized tour discovery
- Strengthened trust signals
- Prominent booking CTAs
- Improved customer journey
- Mobile-friendly layouts
- Conversion-focused structure
Outcome
The redesign's objective was to improve the customer journey and make booking actions easier to find. The new structure presents tours more clearly and keeps the next step visible throughout the site.
My Role & Tools
Role
- Website redesign
- UX & page structure
- Mobile optimisation
Tools
- Wix
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