Be On Esthetics

The brand offers several kinds of products — physical lash products and tools, digital products, and training and education. These needed to live together in one store without confusing shoppers.

Products were grouped into clear collections so shoppers can find what they need quickly.

Digital products, training and education were given their own clear place alongside physical products.

Customer reviews were used to support buying decisions.

Designed and developed on Shopify with a focus on e-commerce user experience.

The shopping cart and checkout flow were kept straightforward to support a smooth purchase.

• —Product collections
• —Professional lash products & beauty tools
• —Digital products
• —Training & education offers
• —Customer reviews
• —Shopping cart & checkout

The finished store brings the brand's products, digital education and training into one organized shopping experience, built to make browsing and buying straightforward.