Case Study 01
Sandy Toes Boat Charters
A customer-focused website for private boat experiences around St. Petersburg and Tampa Bay, built around tour discovery, service clarity, trust, and booking actions.

The Challenge
Private boat charters are a considered purchase. Visitors need to understand which experiences are available, what they include, and whether the business can be trusted before they book.
The website needed to bring tours, pricing, the captain's story and practical answers together in a way that felt easy to explore.
Strategy & Approach
The structure was built around tour discovery, so visitors can quickly compare experiences around St. Petersburg and Tampa Bay.
Trust was placed close to decision points — Captain Randy's story, testimonials and FAQs sit alongside the services they support.
Booking actions were kept visible throughout the journey so interested visitors always have a clear next step.
Design & Development
Designed and developed on WordPress with a clean, customer-focused layout.
Pricing is presented clearly so visitors understand the offer before reaching out.
Fully responsive, so the experience holds up on phones — where many travel visitors browse.
Key Features
- Tour discovery and service overviews
- Clear pricing presentation
- Booking journey and calls to action
- Captain Randy's story
- Customer testimonials
- Frequently asked questions
- Responsive design
Outcome
The delivered website gives Sandy Toes a customer-focused home for its private boat experiences — built to explain the services clearly, build trust, and guide visitors toward booking.
My Role & Tools
Role
- Website design
- Website development
- Content structure
- Responsive build
Tools
- WordPress
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